His presentation immediately attracted the attention of all connectUS participants. Markus shared with us his thoughts about the ongoing digital transformation by including not only themes concerning social media but also environmental and economic challenges.
First of all, Markus was elaborating on the evaluation theory and explained how people learn from their surroundings. Also, the consumption behaviour of every individual and its impact has been addressed. At the end, the question arose about who would have to pay the price for our behaviour? Is it the consumers? Or the society and the politics? In truth, we cannot really answer this question. But here is the thing, the biggest incentive for people to use renewable energy is the monetary aspect.