connectUS is a prestigious project, now in its 11th year, organized by students for students at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). The primary goal is to broaden future graduates’ business and intercultural understanding by linking theory with practice. After an interesting preparatory seminar with a wide variety of guest speakers, who give in-depth insights about life and business in North America, connectUS will finally expand its horizons by travelling to the United States – the country of limitless opportunities, and for the first time in the project‘s history to Canada. The main focus of the project is to provide a profound overview of the key components of success when doing business outside Switzerland.
From Waste to Wealth
The aim of connectUS 2019 is to investigate how reducing waste and inefficiencies help creating environmental, economic and personal wealth.
Waste is omnipresent in our daily life.
Waste in the forms of thrown away goods, leftover food and numerous emissions are causing damage to the environment and human society. This harmful waste is responsible for 40 percent of total deaths worldwide, caused by water, air and soil pollution.
Not just pollution, but also an inefficient use of natural and human resources fall into the category of waste.
Concurrently, changing consumer behavior puts pressure on companies to adjust how they produce goods and services as well as how human resources are managed.
From Waste …
In order to reduce waste, active encouragement of entrepreneurial thinking and a general striving for sustainable production is necessary.
Ecological solutions or an implementation of a Zero-Waste policy ultimately support an efficient reduction of waste and is targeted by important players in the market. Smart solutions, like reusing waste as a resource to produce clothing and accessories, are essential to decrease the amount of waste currently generated.
… to Wealth
Waste reduction creates environmental wealth while simultaneously providing resources and jobs for economic wealth. Entrepreneurs all over the world are tackling the problems of plastic pollution and food waste with original ideas. Innovative approaches to generate renewable energy create new workplaces whilst improving the environment. Companies implementing flexible working hours, promoting efficient teamwork, and endorsing opportunity taking are battling a waste of human capital. Consequently, helping employees reach their full potential effects the profitability of a company while improving personal wealth in the process.
During this year’s project, the goal is to strengthen the awareness and underline the importance of handling waste to transform it into wealth.
Blaser supports the International Student Projects, because it is an investment in our future experts and management. As a globally active company, we are aware of the challenges, which are faced every day in the interconnected business world. This project opens its participants eyes to another culture, broadens their horizon and most importantly, makes them aware of dynamic business and growth potential in markets around the world.
Marc BlaserCEO of Blaser Swisslube AG
We have supported the project “connectUS” to give FHNW students the opportunity to put theory into practice in a new way. Furthermore, the exchange with business people from other cultures is of major importance and also fascinating. We as a company were able to gain multiple interesting insights for us and our clients thanks to the students working on this project.
Thomas NeuhausCEO of Autexis IT AG
By supporting these projects we recognize the standing of the local University of Applied Sciences and give students the opportunity to experience industrial business within an international context.
Beat VögtlinHead of HR Recruiting at Endress+Hauser Flowtec AG