Beiträge

San Francisco


Only 3 days left until we are heading to the U.S.!


The last city we are going to introduce to you is SAN FRANCISCO and we are really proud of it since it is the first time in the history of connectUS that a project team could manage to bring the delegation to the west coast!

San Francisco, with its famous cable cars (in the picture below), is located in the state California and is right on the pacific. San Francisco is known as the cultural, commercial, and financial center of Northern California and is at the same time the smallest city within the state California.

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A highlight for the whole project is of course Silicon Valley which is located at the southern portion of the San Francisco Bay Area. Silicon Valley is home to many of the world’s largest high-tech corporations like Apple, Google and Facebook as well as of thousands startups. Therefore we are really excited to go and visit there some great companies like Youtube, Mozilla, Zynga and of course the outpost of Swisscom.

Another great opportunity we got is to visit Swissnex again in San Francisco and we really look forward to it.

The members of the delegation could decide if they want to participate in a guided city tour or a visit to Alcatraz to get some closer insights and spend some leisure time in San Francisco.

If you are interested in getting some more and detailed insights into our project and the On-Site trip check our blog and follow us on Facebook and Twitter to be updated.

Boston

Only 4 days left until we are heading to the U.S.!

The next city we would like to introduce you is BOSTON, the second city we are going to visit in the U.S.

On the 23 of March we will leave New York City and are heading northeastern towards Boston where some great companies and a city with some important historical background is awaiting us.

Boston is the largest city in New England and is the capital of the Commonwealth of Massachusetts. Boston is well known for its historic background since it was the scene of several key events during the American Revolution further is Boston known for its important port and manufacturing hub, as well as a center for culture and education. Some of the highly ranked university worldwide are located in the area of Boston like the Harvard University or the MIT.

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Swissnex a network relied on public and private funding is an outpost devoted to connect Switzerland and North America in science, education, art and innovation. Swissnex Boston is welcoming us and organized some great stuff for us. Since Swissnex Boston is the networks first location it has a pioneering status and fits therefore perfectly in our pioneering road to success.

A further highlight in Boston before we are heading to the next city is the company visit at Reebok from the Adidas Group.

If you are interested in getting some more and detailed insights into our project and the On-Site trip check our blog and follow us on Facebook and Twitter to be updated.

New York City

The countdown starts – only 5 days left until we are heading to the U.S.! #excited

The first city we are going to visit is NEW YORK therefore we would like to introduce you to the city and give you some insights into our program.

New York City is the most popular city in the U.S. and probably one of the most popular cities worldwide with its 8.5 million inhabitants it is located in the south eastern of the State New York.

New York City is not just a great city to get some insight into several interesting and important business – furthermore, we will also have the chance to do some sightseeing by visiting the most important monuments like the Statue of Liberty and the Brooklyn Bridge. Besides that we got the great possibility to watch a basketball game and a late night show which will give us a great insight into the American culture.

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But since we are not there for doing only sightseeing and just enjoy ourselves we want to highlight out also some points regarding our project. On Monday, we are going to have the opportunity to go to Wallstreet and get a once in a lifetime experience of it. In the afternoon we are going to visit the Venture Capitalist Alex Goldberg.

Another highlight in New York is the visit of the UN Headquarters and the Swiss consulate.

If you are interested in getting some more and detailed insights into our project and the On-Site trip check our blog and follow us on Facebook and Twitter to be updated.

Spotlight – Delegation Members 2016 – Part 3

connectUS 2016 would like to introduce you to the last six members of the delegation of this year’s edition. They all have participated actively during the Preparatoy Seminar and are joining us to the onsite trip to the United States in March.

Spotlight – Delegation Members 2016 – Part 2

connectUS 2016 would like to introduce you the next six members of the delegation of this year’s edition. They all have participated actively during the Preparatoy Seminar and are joining us to the onsite trip to the United States in March.

First Nexus Newsletter 2016

We are very happy to announce; we published our Nexus Newsletter today!

The FHNW International Student Projects Insight China, Focus India, connectUS, and exploreASEAN have created a corporate newsletter to share the highlights of the Preparatory Seminar week.

In the newsletter every project has its own sections that gives insight into the different projects and its current editions topic. Furthermore there are joint pages talking about the company visits, the Joint Friday and the Career Fair.

Finally you also get the chance to get to know more about some selected delegates from each project in the section “Key Learnings”.

We hope you will enjoy reading through the Nexus Newsletter.

Spotlight – Delegation Members 2016 – Part 1

connectUS 2016 would like to introduce you to the first six members of the delegation of this year’s edition. They all have participated actively during the Preparatoy Seminar and are joining us to the onsite trip to the United States in March.

Fifth day of the connectUS 2016 Preparatory Seminar

Joint FRIDAY, 12 FEBRUARY 2016

High-ranking guest speakers and a career fair at the FHNW in Olten!

On our last day of the Preparatory Seminar all four International Student Projects came together to participate in the joint Friday. The FHNW International Student Projects Insight China, Focus India, connectUS, and explore asean hosted a career fair for their participants. Students had the chance to get in touch with potential national and international employers. After an interactive case study organized by their Main Joint Partner Blaser Swisslube AG; Heinz Karrer, President of economiesuisse, and Marie-Gabrielle Ineichen-Fleisch, Director of SECO, visited the FHNW and held captivating speeches.

Thanks again to all the companies that supported us today during the Career Fair. A special thanks to our partners Blaser Swisslube, EF Education First and Sapient.

Fourth day of the connectUS 2016 Preparatory Seminar

THURSDAY, 11 FEBRUARY 2016

Elevator Pitch workshop (Project team // connectUS 2016)

Imagine you meet Mark Zuckerberg in an elevator and you have 30 seconds time to introduce yourself in an original way so that you will leave an remarkable impression and Mark wants you to work for him.

For this reason we had this morning a workshop featured by our project team about the elevator pitch. They started with general explanation about its content and how it works.

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Further they showed us an example with do’s and don’ts when performing an elevator pitch as well as how you should structure your speech. Within the structure it should be a clear understanding about the goals, experience and the unique selling proposition or better said, what makes you special. The most important things about the elevator pitch are its content, how it is delivered and then in the end the following up.

Usually the time of the performance of an elevator pitch can vary between 30 – 60 second and the goal is to persuade someone within a short time from your skills, your person and maybe increase job opportunities in the end.

In general it can be said that it is really important to know that you can’t use the same pitch twice and you need to tailor it to the relevant occasion as well as to the company or project you are applying for.

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The Evolution of Digital Media (Cristina Riesen // Seedstars)

Christina Riesen works as an entrepreneur at Seedstars, a company that aims to have an impact on people’s live in emerging markets through technology and entrepreneurship.

Through the example of „be like bill“ the stickman who went viral on social media – she explained how big the impact of every one of us can be on social media. Never before it has been so easy to approach, motivate and engage people to a certain topic as it is for us today using social media. This underlines the great possibilities new technologies bear.

She also compared the exponential growth of global mobile data with a tsunami that is going to hit us soon. For companies it is really important to see this as an opportunity and not to underestimate the power in the world through technology and digital media.

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Finally she told us about the trends for the current year which goes towards Virtual Reality, Augmented Reality and Streaming Services with the Original Quality Content. The starting point of all new developments should be based on the needs and personal preferences of each individual aiming to enable an unforgettable consumer experience.

Finishing her inspiring presentation she shared one key message with us: „Be bold, believe that we can change the world, think big and make an impact. Together we can change the world“.

The fourth day of the Preparatory Seminar ended with a reflexion session were the participants of the seminar week had the chance to give a feedback to the project team.

Third day of the connectUS 2016 Preparatory Seminar

WEDNESDAY, 10 FEBRUARY 2016

On the third day of the Preperatory Seminar we have been on the road to visit the US Embassy and Swisscom (Headquarter).

Importance of the US – Swiss Relationship (Suzan G. LeVine (Ambassador) // Embassy of the United States)

Today we had the great opportunity to visit the US Ambassador Suzan Le Vine with her husband Eric in their residence at the Embassy of the United States in Berne. Suzan Le Vine took up her position as the United States Ambassador to Switzerland and Liechtenstein in June 2014.

Suzan started her talk with a focus on the currently running presidential elections – obviously one of the most important topics in the United States right now. She focused on how the election system works, also compared to Switzerland. She additionally explained in detail what the important factors are to really make an advantage to other candidates. One of them is to successfully start and continue grassroot movements: Build small communities of candidate supporters which then spread the candidate’s message to as many people as possible.„It’s a marathon, not a sprint“, as US-ambassador Suzi LeVine says.

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Further the ambassador highlighted the importance of the economical collaboration between Switzerland and the US and answered question regarding her work with the elaboration of apprenticeship programs in the United States.

We really want to point out that it was a honor for us to visit the Embassy of the United States in Switzerland and we are sure the connectUS delegation will remember this morning as very inspiring and we feel humbled to had the opportunity to meet such an experienced, energized and powerful woman with a great husband at her side.

Human Centered Design with Company Visit (Alexander Farga and Sabine Hug // Swisscom)
In the afternoon of the third day of our preparatory seminar we were warmly welcomed by Sabine Lengacher at the Swisscom headquarter in Bern. Sabine works as an Intern at Swisscom’s HR & University Marketing department and led us into the holy halls of creativity, more exactly into the brain gym. The brain gym is one of the creative meeting rooms on the „Human Centered Design“ floor. Their employees have the possibility to discuss, present or exchange ideas in a very pleasant environment.

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The following company visit with an introduction into the „Human Centered Design“ was hold by Alexander Farga and Sabine Hug. They showed and explained us how the philosophy of the Human Centred Desing has influenced the arrangement of working areas for the employees. The tour gave insight into a culture which is highly influenced by the values of an open communication, being innovative and creative with the import principle of giving constructive feedback.

But being innovative and seeking for creative solutions that are based on the needs of the consumer, go beyond the borders of one department. They have one big meeting room that is designed to offer workspaces so that project responsibles of different departments can work together. They are also free to rearrange the rooms, depending on their needs. Offering such an working environment helps that employees are able to be close to each other, increases their exchange and fosters innovation.

The concept of Human Centered Design where first applied at the Swisscom office in Sillicon Valley and we are absolutely excited now to have the chance to do a second company visit during our onsight trip in San Francisco in March.

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