Day 15 – New York

This is actually our last day of our On-Site Seminar. We enjoyed this day with two interesting visits.



We were warmly welcomed at Livestream by Matt O’Leary and Dave Yeu. This company exists since 10 years and has over 120 employees here in Brooklyn. They also have teams in India and Ukraine, but the headquarter is still in Brooklyn.


They are organised by two different working-groups. The first one is VPG (Video Product Group) which builds videos. The second one is called PPG (Plattform Product Group) which is responsible for the distribution.


After their presentation, we had the pleasure to see the whole office and get some insights into their worklife.

Wall Street Experience

In the afternoon, we went to the Wall Street and did a tour with a tour guide called Jared. Therefore, we got some great information about the Wall Street itself. For example, the name „Wall Street“ is leaded back to a wall which stood there. Moreover, the company „General Electric“ is the only company which is on the down jones index since its beginning.


Another intersting fact is that the largest business district is not at the Wall Street, it is actually in the midtown. Also the huge banks like UBS or Credit Suisse are not located there.


To sum up this whole On-Site Seminar, we will have a joint dinner in the evening and have a great closure of it.

Day 14 – New York

We had this day, actually our second last day in New York, two different visits and a bit of leisure time.


Consulate General of Switzerland

In the morning, we met André Schaller, the Ambassador, at the Consulate General of Switzerland in New York City. First of all, he told us some facts about the relationship between the USA and Switzerland. One interesting fact is that US-companies have created about 100’000 jobs in Switzerland. On the other hand, Swiss-companies have created approximately 500’000 jobs in the USA.


Furthermore, he spoke about the image of Switzerland in the USA. The Swiss are at the six place at the moment. In natural beauty, Switzerland is actually on the second place.


Lastly, André Schaller presented the tasks of the Consulate. The most important one is the support of Swiss citizen. Another task is to promote Switzerland in the USA in several fields.



Brooklyn Grange

We were warmly welcomed by Mollie Kinsman at Brooklyn Grange. This company was founded in 2010 and uses rooftops as a breeding ground. Their core business is agriculture. But they also do some consulting work like designs for a garden. At the moment, they have two buildings which they use and one more is in planning.


Due to this usage of rooftops, the environment can profit from a better air, local food and biodiversity. The customers of Brooklyn Grange are 2/3 local restaurants and 1/3 private customers.

Day 13 – New York

Today, we had two interesting and absolutely different visits. Both of them were really exciting.


Alex Goldberg

He is a venture capitalist and the Managing Director of Canary Venture. The focus of his company lies on seed-stage as well as B2B enterprise and infrastructure software start-ups. Alex Goldberg does not only invest in these start-ups, he also supports them. At the moment, he has 12 different companies.


After the presentation of Alex Goldberg, we had the pleasure to hear two speeches from two different start-ups. The first one was „All Beauty“ from Camille Varlet. She is the CEO and founder of this company which produces a special water. The water should make you more beautiful, has a flavor in it and has actually no sugar and calories as well.




The second speech was from Miika Perä. He is the CEO of the company „Cambrian Intelligence“. Cambrian is a robot OS made of Artificial Intelligence in car production. He wants to solve the problem that the software is the limiting factor for a fully automated world.






MoMA (Museum of Modern Art)

In the afternoon, we visited the MoMA. We could learn so much about the modern art with a private tour guide. Thus, we had the chance to unterstand the background of some paintings and pictures.












Day 12 – New York

Our twelfth day was fully booked with a visit at Google in New York city. Chantrelle Johanson, Caitlin Boston and Maria Grach welcomed us at their huge office. An incredible fact is that the office has the same space like the Empire State Building. Furthermore, about 7’000 employees work for Google in New York.

First of all, we got an absolutely amazing tour through the office. The view of the rooftop is stunning. Afterwards, Chantrelle told us something about the design sprint process. It is a five phase framework – unterstand, sketch, decide, prototype and validate.


Then, it was time for us to explore this process in real. We had the task to design an app for students which makes the life for them easier. With several contraints we knew what we have to do. So, we did some user interviews, put some ideas together, did the design principles, defined the user journey and in the end, we had to present our idea.


It was really interesting to learn more about this desing sprint and to get some first-hand experiences.

Wrap up Boston

Boston – the Silicon Valley of the east coast!

Well known for it’s universities, Boston is way more than only a student city. Very fast one considers that there is a high business potential. In more detail it is the health care and tech hub of the United States (or even the world). Of course this is triggered by universities such as the MIT, Harvard, the BU or many more. So, similar to the Silicon Valley with the Stanford engine, but on the other side of the country.

Swissnex Boston added great value to our program and enabled us to get insights into normally confidential areas. We were able to get a tour at the MIT (incl. Media Lab), the Cambridge Innovation Center (incl. Venture Cafe) and also had interesting speeches such as one from Hampus Hillerstrom from Proclara Bioscience or Pascal Marmier from Swiss Re.

Furthermore we had the valuable chance to visit Pixability. Bettina Hein, CEO and Founder, welcomed us and motivated us with her passionate speech to become an entrepreneur. We hope we can contribute to reach her goal of creating 5000 jobs for entrepreneurs!

Big thank you to all these people that made our Boston stay unforgettable. Especially we want to mention here Jonas and Francesco from Swissnex Boston. We highly appreciate your engagement!

Day 11 – New York

On this Easter Monday, we had no company visits. So, each delegation member could do what he or she wanted. Some of us went to a shopping outlet and others did some sightseeing.


Here, you find some impressions of the sightseeing tour.






















Day 10 – New York

This day, we were travelling from Boston to New York with the bus. The journey was longer than we thought due to the huge traffic in the city. Nevertheless, we were all really excited to arrive in New York and enjoyed a great evening.


Day 9 – Boston

Today, we had the chance to go to the Cambridge Science Festival. It was a pleasure to see all the different types of sciences. For example, we could drive electronic bikes, see a robotic doc or use a 3D printer.


After having fun at the festival, everybody could do what they wanted to do.


Now, we are looking forward to our final destination – New York.

Day 8 – Boston

Our eighth day or our On-Site Seminar. We had a full program with lots of impressions.


Proclara Biosciences

Hampus Hillerstrom, the CFO and Executive Vice President as well as Co-Founder, welcomed us at the office of Swissnex. Proclara produces alzheimer medicine that decelerate this illness. Their goal is to reach all molecule and not only once. This is something unique in this sector.


The medicine is actually too expensive for the market, so they have to share the costs with others.


MIT Media Lab

This Media Lab was founded by private companies and has nowadays 25 different teams in researching. Phil Tinn who is a research scientist gave us an overview about their activities. The City Science Lab is the second biggest field of these 25. A new project in this field are autonomous vehicles which can be used as a transport method in the future.



We were welcomed by the founder and CEO of Pixability, Bettina Hein. She is a Swiss who lives in Boston since a couple of years. In 2008, she founded this company. Firstly, they were located at the CIC building. Pixability is a video advertising company that helps media professionals.

She told us that anyone can be an entrepreneur. All you need is:

  • naivité: it doesn’t mean not having a plan
  • chutzpah: this means you need the courage to do new and other things
  • perseverance: you need the power of endurance


A good and successful business field is always a market which is disrupted, changes rapidly and is large enough. Really important is the fact that almost each start-up has to change their first business model while growing.


In the evening and also tomorrow, the whole delegation will go to the Cambridge Science Festival.



Day 7 – Boston

Today we had our first day in Boston!

Swissnex Boston

Dr. Felix Moesner, the CEO and Consul of Swissnex Boston welcomed us at their office in Cambridge. He told us that networking is essential and you should prepare yourself for every single event. After the introduction of Felix Moesner, Jonas Brunschwig and Francesco Bortoluzzi – both are Swiss –told us some facts about Boston, Cambridge and the US. There are 75 colleges and universities as well as 265’000 students around Boston. It is actually the world’s leading life science cluster.

MIT tour

We had the pleasure to see some buildings of the MIT and get an insight from Jonas Brunschwig. With his deep knowledge of lots of secrets of the MIT campus, the tour was a blast! Through walking around the campus, we could feel the spirit of entrepreneurship and wanting to achieve more.

CIC & Venture Café

After having lunch at the campus of the MIT, we went to CIC (Cambridge Innovation Center). This is a company who provides workforce spaces for other companies. So, you can rent some space in their building and get a great network, especially for start-ups. Firstly, we got a short presentation of the mission of CIC and afterwards we got to see the different work spaces provided by CIC.

The Venture Café is inside the building of CIC and is thought to be a networking place. Today, there was an event with lots of business people and we had the chance to talk to them in a comfortable atmosphere.

Swiss Re

Pascal Marmier from Swiss Re spoke about digital analytics catalysts and the satelite office of Swiss Re in the CIC building. It was very interesting, why a reinsurer company has made an office in Boston. The reasons are vast, but the most important reason is that Boston is the Innovation Hub/generator. Lots of new ways are developed by start-up on how data can be used to evaluate risk. An important business/skill a reinsurer needs, therefore it is essential to be right next door where these innovations are happening.