connectUS is a prestigious project organized by students for students at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). Launched in 2007, its primary goal is to broaden future graduates’ business and intercultural understanding by linking theory with real world experience. After an interesting preparatory seminar with a wide variety of guest speakers, who give in- depth insights about life and business in the United States, connectUS will nally expand its horizon by travelling to the United States – the country of limitless opportunities. The main focus of the project is to provide a profound overview of the key components of success when doing business outside Switzerland.
Innovation is the new black!
Expand your mind, change the game.
What are the secrets of business success: Is it the valuable entrepreneurial drive, the willingness to carry a risk and to think outside the box or simply luck? connectUS 2017 is eager to get to the bottom of this question and to develop ideas about how organizations of all kinds keep up in today’s rapidly changing world.
“Innovation is the new black“ is this year’s focus and means that being innovative is more relevant than ever. There are several indicators supporting this claim. In today’s world, there is no time to lay back and enjoy success. Businesses in all industries have to constantly move forward. The world seems to turn faster and faster as the level of technology increases and we become more connected every day. This leads to great opportunities to make our life easier. On the other hand, it also creates new challenges in our daily lives and workplaces. These challenges have to be solved with innovative approaches. We need to start looking at the world from a di erent perspective by expanding our thoughts in a way no one has done previously. Once achieved, we are able to get rid of patterns and to think beyond boundaries.
connectUS 2017 pursues answers to why innovation has become an absolute necessity in today’s world for businesses, sciences, and self-actualization. Furthermore, connectUS 2017 is going to discuss how innovative ideas grow and how they constantly change our environment and daily life.
The key events
The project consists of the following main events: