Boston – Day 1

This morning our day started early with a four hour bus ride to Boston.

Pixability

In the afternoon we had our first company visit in Boston at Pixability. The company with its offices in NY, San Francisco, Chicago and the only EU office in London was founded in 2008 out of the MIT. Pixability is a video advertising company for premium platforms like Facebook, Twitter and Youtube with around 70 employees.

Bettina Hein the founder of Pixability is an entrepreneur originally from Switzerland and welcomed us in their new office in Boston.

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„Anyone can be an entrepreneur“ was the message of her inspiring presentation where she was talking about the recipe for being an entrepreneur. An entrepreneur needs to stick to the three principles of „Naivité“, „Chutzpah“, „Perseverance“.

Bettina Hein finished her presentation with a Q&A session with the connectUS delegation which was really helpful for delegates that intent to become entrepreneurs themselves. There is a typical saying in Boston which is important for prospective entrepreneurs: „You have to go to where the puck is going, not to where it is now.“

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